WHAT ARE REVIEWS DOING TO YOUR BUSINESS?
Consumer Trust: According to a brightLocal survey, 93% of consumers read online reviews to determine the quality of a business.
Impact on Purchase Decisions: 57% of consumers will only use a business if it has 4 or more stars.
92% of consumers hesitate to make a purchase if there are no customer reviews.
Frequency of Review Reading: 68% of consumers form an opinion after reading between 1 to 6 online reviews. Consumers are likely to read an average of 10 online reviews before feeling able to trust a local business.
Responding to Reviews: Businesses that respond to at least 25% of their online reviews experience 35% more revenue, according to a Harvard Business Review study.
Negative Reviews: 86% of consumers will hesitate to purchase from a business that has negative online reviews.
However, 40% of consumers believe that negative reviews make a business more trustworthy, as long as the company responds appropriately.
These statistics highlight the substantial impact of online reviews on consumer behavior and the importance for businesses to actively manage their online reputation. Encouraging positive reviews, responding to feedback, and addressing concerns can contribute to building a positive brand image and fostering trust among consumers.